Wednesday, January 19, 2011

FOOTBALL MARKETING | JOSE MOURINHO - REAL MADRID - SCARF

Here is another Football Marketing Insight.

Every wondered why REAL MADRID Coach JOSE MOURINHO wears the same a black scarf? There are 750,000 reasons ( or Euros). Notice the logo? The Coach & the Sports multinational have a contract that gives them high profile & publicity & income to the bearer, of course.

This partly explains why Mourinho picks up the ball or passes it with his feet to a

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